What we learnt from truly listening to communities
As we tested ideas locally, a pattern emerged.
In spite of our best intentions, we were still coming across as “here’s something we’ve designed for you”, rather than “here’s how we want to build with you, starting from where you are right now”.
There was also a clear expectation that anything we offer had to genuinely solve problems people already face and not feel like yet another ask for people with busy lives and services that are already stretched.
We also learnt that creating new roles, like ‘Champions’, wouldn’t be welcome. People are already active in their communities, with their own motivations and networks. They don’t necessarily want another label or obligation – especially one created by public services rather than driven by what actually matters locally.
Community development organisations work because they start with what people already have: their strengths, motivations and contributions. They don’t impose new ones.
This feedback was honest and challenging, but it came from trust. We’ve worked hard to build that trust over the last six months, and because of that, partners were able to give this critique, and we were able to hear it – and act on it. And we know the work is stronger because of it.
Our response: a three-part community offer on early pain
People told us they wanted:
- Trusted advice, early enough, local and accessible
- A way to understand more about MSK pain
- People working in the community being part of a solution together
Working with our test sites, we’ve refined the goal to build neighbourhood-level awareness, capacity and confidence to act on early pain. And we’re doing this through three interlinked elements that are, crucially, built on existing community assets and relationships.
1) Trusted advice, early enough, local and accessible
Community Health Drop-In
A weekly half-day drop-in hosted by a Community Development Worker, with a physio and a social prescriber. This is a space for advice, guidance, support with social factors and community connection.
2) A way to understand more about MSK pain
Community learning and peer support
Four modules covering: pain management, medication, exercise and movement, and general health and wellbeing. We are using a train-the-trainer model so community workers can deliver these sessions in the longer term.
3) People working in the community being part of a solution together
Workforce learning offer
A CPD-accredited short training offer for people working in the community – primary care, VCSE, social care, libraries, food banks and volunteers – building confidence around early pain and health coaching and encouraging neighbourhood networks around pain.
What happens next
It’s still very much a work in progress – we need better names for the elements of the offer for a start (drop a comment with suggestions!).
We’re going live mid-November and running through to March in the first instance. The next update will share reflections from the first Community Health Drop-In. I’ll also be talking about how we plan to balance getting the data we need without overloading participants, and how we’ll involve community researchers in understanding people’s experiences of this work more deeply.
As always, let us know what you think – what questions do you have?
Drop us a line at collab@hereweare.org.uk
Want to follow the journey?